About Miaio
Miaio was born from a conversation between a designer and a derivatives trader at a Milan coffee bar in 2020. Elena Marchetti, a product designer who had spent years in luxury fashion tech, asked her friend Carlo Benedetti why his Bloomberg terminal looked like it had been designed in 1993. Carlo laughed — but the question stuck. Two weeks later, they had a prototype of a clean, modern options analytics dashboard that Carlo's colleagues actually wanted to use.
The prototype became a company. Elena and Carlo assembled a small team that blended deep design expertise with serious quantitative finance knowledge. The founding principle was radical focus: every screen, every interaction, every data point had to earn its place. If it did not help the trader make a better decision, it was cut. This discipline produced interfaces that clients described as "the first trading tool I have ever enjoyed using."
Five years on, Miaio serves over 150 institutional clients from studios in Milan, Zurich, and New York. Our team of 60 designers and engineers ships four products — spanning execution, analytics, portfolio management, and risk — all built on a shared design system that prioritizes whitespace, typographic hierarchy, and purposeful animation. We have won three Financial Technology Awards for interface design, but the accolade we value most is a simple one: traders telling us they can finally see their markets clearly.
Our Mission
To prove that institutional trading technology can be both powerful and beautiful, by relentlessly removing everything that does not serve the trader.
Our Values
Simplicity
Simplicity is not the absence of capability — it is the result of ruthless prioritization. We distill complex workflows into their essential elements and present them with the clarity they deserve, so that power users move faster and new users feel confident immediately.
Craftsmanship
Every pixel, every animation curve, every micro-interaction is intentional. We treat software as a craft discipline where details compound: a well-placed tooltip, a thoughtfully chosen default, a transition that guides the eye — together, they create an experience that feels effortless.
Focus
We say no far more often than we say yes. A feature that solves ten edge cases but clutters the common path is a feature we will not ship. This discipline keeps our products lean, our codebase maintainable, and our users productive.